Celebrate Black Voices with Songfluencer

Toronto, ON – Known for its data-driven strategies to create viral music hits, today influencer marketing agency Songfluencer launches emerging artist program titled RISING. And, to celebrate Black History Month, they’re kicking off the launch with the RISING - Black Artist Initiative in partnership with global music and entertainment streaming platform, TIDAL. In Canada, the new initiative and Songfluencer's Canadian operations are headed up by Michael T. Fox.

Through RISING, two (2) artists will have the chance to receive a Songfluencer influencer campaign valued at $5,000 towards TikTok, Instagram or YouTube, have their music placed on the TIDAL Rising playlist, receive a mentorship session with an industry expert relevant to their needs and career level, and get one-on-one TikTok artist marketing training by the Songfluencer team. Total marketing value – over $7,500!

Says Songfluencer Co-founder & CEO Johnny Cloherty, “RISING is our way of giving back to the artist community, particularly to women in music, BIPOC, LGBTQ+& Latin artists. We want to make sure our service helps ALL artists, globally, across genre - win.”

The RISING program can potentially change the trajectory for the chosen artists. Exposure to viral musical content on TikTok and Instagram has been proven to increase consumer song searches on YouTube, Spotify, and voice devices (Alexa, Google Home, etc.), while driving direct click-throughs to streaming services, impacting the algorithms that power major playlists, and influencing radio programmers.

Founded in 2018, Songfluencer gained momentum using analytics to drive TikTok & social media marketing for thousands of campaigns. The digital marketing company’s sort after technology and training is used by labels like Universal Music, Atlantic Records, Epic Records, Warner Music & Interscope Records to name a few. Songfluencer has offices in Toronto, Nashville and New York.

Launched in 2015, TIDAL Rising introduces listeners to up-and-coming artists from around the globe. Artists like 21 Savage, Jessie Reyez and Roddy Ricch have been featured on TIDAL Rising playlists before topping the charts.

About Songfluencer

Founded in 2018, Songfluencer uses data-driven technology to earn music success on TikTok, Instagram, and other short form video apps. Their proprietary technology pairs songs
with hand-picked social media influencers in Songfluencer’s network, who then create compelling content that exposes these songs to millions of followers, with the goal of generating click-throughs to digital streaming providers (DSPs) such as Spotify, Apple Music and other platforms. The company has recently been featured on Rolling Stone, Billboard, Business Insider and more.

For more information about RISING or Songfluencer, visits www.songfluencer.com/rising.

About TIDAL

TIDAL is an artist-owned global music and entertainment platform that brings artists and fans closer together through unique original content and exclusive events.

Available in 56 countries, the streaming service has more than 70 million songs and 250,000 high quality videos in its catalog along with original video series, podcasts, thousands of expertly curated playlists and artist discovery via TIDAL Rising. With the commitment of its owners to create a more sustainable model for the music industry, TIDAL is available in premium and HiFi tiers—which includes Master Quality Authenticated (MQA) recordings as well as Sony’s 360 Reality Audio recordings.

For more information, please visit www.tidal.com.